Along with SEO, backlinks play a significant role in influencing search engine rankings. As such, with optimized content, adding a couple of quality backlinks will certainly improve your search engine results. It is also worth noting that having quality backlinks on a website or webpage that is not SEO optimized might not doo much. As such, you need to ensure that you invest in both SEO and quality backlinks.
Quality backlinks tell Google that your site is reputable, which explains why sites with quality links rank higher than those with ordinary backlinks do. In addition, backlinks also serve as avenues for potential customers to your site. That said, here are some types of backlinks that you should be using to complement your SEO efforts.
Business Directory Links
There are two main types of business directory links, paid and free listings. Paid listings essentially mean that they are offered on a tier-based subscription. As expected, paid listings provide you with a level of exposure that free listings don’t provide. Free listings, on the other hand, are also valuable, only that they are not as effective as the others are. When looking for business directory links, settle on options that cater to your niche or state.
Online Publication Links
Unlike business listings, which are somewhat easy to obtain, online publication links are among the most difficult type of links to obtain. Publication links are sourced from popular publications. This means that they are capable of offering priceless business exposure. Getting a link from reputable publications only requires that you supply them with a well-researched paper on a particular topic.
Forum Links
Obtaining some links from popular forums can also be worthwhile. However, you need to do some work to ensure that you establish trust within the user base. The last thing you need to do is to open an account on a particular forum and start spamming links to your site. Instead, you need to invest your time in making yourself a trusted member by engaging other users. And once in a while, you might throw a link that is relevant to the conversation you are having.
Guest Blogging Links
Guest blogging is also another way to supplement your link building efforts. This process involves creating quality articles and publishing them on influential blogs in your niche. Ideally, guest blogging is all about offering a well-crafted article in exchange for a link.