Basic Types of Marketing Strategy

Marketing has a huge part in small businesses, especially for those who are just starting to introduce their brand. You can communicate with people through marketing. Marketing helps you to let people know about the products and services that your company is offering. You can capture their attention by using creative ads; putting images in your advertisements can help you to do that. If you are wondering where to get good quality pictures, you can check out worldwidewebstein.com.

There are three basic types of marketing strategies that you can use to advertise your brand and the products and services it offers.

Offline Marketing


This marketing strategy includes putting up your promotional advertisements in a newspaper, magazine, television, radio, and billboards. Offline marketing can involve any platform that does not require an Internet connection. It is also called traditional marketing because companies use this marketing strategy even before the Internet was introduced. Sure, a wide range of audiences can still see your ads through this marketing strategy, but deciding to go with this can be expensive. It is considered the most expensive type of marketing strategy, so it would be best if your company had a huge percentage of your budget lent for this purpose only.

Online Marketing

social mediaThis marketing strategy is one of the most popular in today’s generation. Since almost everyone has access to the Internet, you can reach a wide audience when you use online marketing. It includes putting up your promotional advertisements on any social media platform, such as Facebook, Instagram, Twitter, and YouTube. Most companies use this marketing strategy because they found out that they can reach a larger audience for a lower price than using the traditional one. You can also design a website where people can browse your products and services. It can also serve as your online store where people are allowed to order anything available on your website, and have them delivered at their doorstep anytime.

Relationship Marketing

customerIf you commit to this marketing strategy, it can be the most significant one for your business. Through this, you can build trust and relationship with your clients and turn them into your loyal customers. Loyal customers tend to advertise your brand through word of mouth, especially when they have a good experience with the products and services they have availed. You do not have to pay them for doing this because they recommended your company on their free will.…