TikTok has indeed taken the world by storm, and it’s not just for dance challenges and lip-sync videos anymore. In recent years, brands have been jumping on the TikTok bandwagon to promote their products in unique and engaging ways. You can also start your own TikTok marketing journey to success at https://www.warrington-worldwide.co.uk/2023/05/24/15-best-places-to-buy-tiktok-followers-fast-cheap/.
From self-deprecating humor to viral dance challenges, these companies have found a way to connect with younger audiences like never before. In this blog post, we’ll take a look at some of the best TikTok marketing campaigns of all time and learn what made them so successful. Get ready to be inspired.
Crocs’ Self-Deprecating Humor
Crocs, the once polarizing shoe brand, has made a massive comeback in recent years thanks to its clever marketing campaigns. One of their most successful and memorable campaigns was their self-deprecating humor campaign on TikTok.
The campaign featured various celebrities making fun of Crocs, with the tagline “What are those?”. The ads were lighthearted and funny, poking fun at the brand’s perceived ugliness while also embracing it.
One standout ad featured rapper Post Malone getting a Crocs-themed makeover that included custom Jibbitz (the charms you can put on your Crocs). It went viral almost instantly and helped solidify Crocs’ status as a trendy and fashionable brand.
Guess’ Influencer-Packed Campaign
Guess’ Influencer-Packed TikTok campaign was one for the books. The fashion brand partnered with a diverse group of influencers, including dancers, singers, and actors, to promote their clothing line on the platform.
The campaign’s success can be attributed to its ability to tap into multiple niches and demographics within TikTok’s audience. Each influencer brought their unique style and personality to the challenge, creating a range of content that felt authentic and engaging.
One standout aspect of Guess’ campaign was its use of music. The brand created an original song called “Love Throwaway” specifically for the challenge, which added an extra layer of excitement for viewers.
e.l.f. Cosmetics’ Viral Dance Challenge
e.l.f. Cosmetics’ Viral Dance Challenge was an absolutely genius marketing campaign that showcased the brand’s fun, youthful personality and engaged with their target audience in an entertaining way.
The challenge involved creating a dance routine to e.l.f. ‘s original song “Eyes Lips Face” and sharing it on TikTok using the hashtag #eyeslipsface. The simple yet catchy tune, combined with easy-to-follow dance moves, made it easy for anyone to participate in the challenge.
What made this campaign sparked better was its virality. The hashtag quickly gained popularity on TikTok, with millions of users posting their own versions of the dance. It even caught the attention of celebrities like Lizzo and Ellen DeGeneres, who shared their takes on social media.
Starface’s Fun TikTok Effects
Starface, a beauty startup that focuses on acne positivity and self-expression, launched a fun TikTok campaign that utilized the app’s effects to promote its star-shaped pimple stickers. The company collaborated with popular creators to showcase the different ways they use Starface products.
What made this campaign stand out was how it creatively used TikTok’s features to make engaging and entertaining content. The videos featured colorful backgrounds, animations, and various filters that highlight the brand’s playful personality while at the same time promoting their products.
By using these fun effects in their marketing strategy, Starface was able to reach younger audiences who are more definitely active on various social media platforms, including TikTok. It allowed them not only to show off their product but also showcase their brand values, such as inclusivity and positivity towards skin conditions like acne.
Brands are starting to realize the potential TikTok holds for marketing campaigns. The campaigns mentioned above – Crocs’ self-deprecating humor, Guess’ influencer-packed campaign, e.l.f. Cosmetics’ viral dance challenge and Starface’s fun TikTok effects – showcase just how creative and effective TikTok can be as a marketing tool.