No matter what business you are in, having a newsletter landing is essential. Email marketing provides the opportunity to stay connected with your customers and offer them something of value. This post will teach you seven proven ways to get more customers from your newsletter!
Get Close and Personal
A business’ newsletter page can gain more traction if they provide live testimonies from real customers as it gives a personal touch to a business. It offers the opportunity to learn what this company has done for others and can help encourage potential customers who are on the fence about buying from you.
Add Interactive Elements
Many businesses have successfully added interactive elements such as polls, quizzes, or call-to-action buttons that link back to their website or landing pages. This can help keep customers engaged and learn more about your company.
Include Images and Videos
Images and videos are a great way to break up the text on a newsletter page and also help capture attention. They can also be used to tell stories, highlight products or services, show behind-the-scenes footage, or even share real testimonies and success stories.
Make It Social
Social media has become a large part of our lives, so to not include this on your newsletter page would be foolish! Having social sharing buttons for Facebook, Twitter, Pinterest, LinkedIn, etc., is an easy way to increase the reach of your newsletters. This also helps encourage engagement as people love to share great content with their friends and followers.
Segment Your Lists
Not everyone who visits your website or subscribes to your newsletter will be interested in the same things. Segmenting your lists allows you to target specific groups of people with tailored content that is relevant to them, which can result in more sales.
Offer Free Downloads
People love free stuff, so why not offer free downloads to your newsletter subscribers? This could be anything from eBooks and whitepapers to templates and checklists. Just make sure the content you are providing is high quality and relevant to your target audience.
Make It Easy to Subscribe
Your newsletter page should have a prominent subscribe form, so it is easy for people to subscribe. If you have a contact page, your email address should be included on there or…
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