According to a post on Primmart, rebranding is an important step in creating a name for a company. You might be moving beyond the original purpose of your name or trying to make a mark in a saturated market. Whatever the reason, your name is the fact that you show to the world. The difference between losing your place in the market and being lost in acronyms is how well you brand your company. While choosing a name seems straightforward, the process is complex and should not be taken lightly. Therefore, we created this post to help you choose a good brand name and establish the groundwork for your company.
Identify the Core of the Brand
You can start by writing down your brand’s core ideas. What is the purpose of your company? Are you a friendly, efficient or professional person? Names should reflect the qualities and services of your brand—for example, Uptime Lift Management, a company that repairs elevator machines. To stand out in the marketplace, the company had to change its name.
Hinting at the idea of making machines more productive through quick repairs, they decided on the name Uptime Lift. A good start is to incorporate your company’s operations uniquely and unexpectedly. Yello Dumpster, a waste collection service, is another example of a name that reflects core values. The name Yello emphasizes friendliness and sympathy in an industry that is often not considered friendly. Your name should be consistent with the tone, overall feel, and message of your brand.
Consider and Think of the Competitors
Now you can use some space to list as many competitor names as possible. By looking at what they have in common, you can get an idea of making your brand stand out. Next, write down all the words you use to describe your product or service. These lists are a good starting point for brainstorming. Always remember that uniqueness is better. Don’t use the word “build” in any of your competitors’ titles. Think of Chop, a tree trimming service. This is an excellent example of a business that stands out in an area saturated with names like “lawn care” and “maintenance.” We chose Chop because it conveys the core service, is short and memorable and has little competition in online search results.
Be Aware of Existing Brand Names
Regardless of the product or service you offer, an online presence is essential. Use GoDaddy or a similar site to find out if the domain is available for your new name. The business names in this article were chosen with little domain competition. Even if you have to accept a slightly different domain name than your business name, this can be an advantage.
For Chop’s domain, they chose “we-chop.com.” Trademarks also need to be checked. Apple Computer was unaware that Apple Records, founded and operated by the Beatles, already owned the Apple trademark. This led to four separate lawsuits filed between 1978 and 2006. The matter was settled in 2007 for a …
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